INNOVATION/PROMOTIONAL ITEM/EVENT OF THE YEAR – NAPA SPEEDWAY

In 2024, the VAILO Adelaide 500 celebrated its 25th anniversary, introducing the NAPA Speedway Sprintcars in the City as part of the celebrations. For the first time in history, a temporary speedway circuit was built in Adelaide’s CBD. Fans packed the temporary venue built on King Rodney Park cricket oval inside the Adelaide 500 circuit to witness speedway on a purpose-built dirt track, attracting a diverse audience of motorsport enthusiasts, corporate partners, and casual attendees.

This bold initiative, driven by the South Australian Motorsport Board in a collaboration with Sprintcars SA showcased Speedway’s versatility, engaging a wider demographic and elevating the sport’s profile nationally and internationally. The NAPA Speedway Sprintcars in the City has set a new benchmark, proving Speedway can thrive in non-traditional environments and bringing the sport closer to its existing and new fans.

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